How to deal with your account manager at the marketing company
Your account manager needs a lot of information about your project: your industry, your product or service, the most important competitors from your point of view, the advantages of your product from your point of view, the most important problems you are experiencing, your sales rate .. And many others, your commitment to the principle of transparency with your account manager is the first path to success, do not try to raise the value of your product and give it what it does not have when you talk to your account manager, this is not in your favor anyway, remember that you are not marketing your product to the account manager; but he is the one who will market your product to your customers.
Marketing is supposed to be a two-way process: it works to introduce customers to your product or service in order to sell it and achieve as much sales as possible, here the marketer takes information from you and transmits it to the public, in return the marketer collects data by the audience, studies their behavior, enumerates their problems and desires, and makes recommendations to you to develop Or maybe reconsider your pricing policy or shipping policy, for example, if you don’t listen to your marketer with an open mind and in the sense that he is your partner, you won’t get good service, and maybe you won’t achieve the sales you hope for.
The work in the field of marketing is done in an organized, planned and proactive manner, as what is published today or appears to exist has been worked on, planned and studied for weeks, for this, remember that time is an important factor for the success of marketing efforts, be sure to be in constant contact with your marketing officer, inform him of the latest news and News that does not affect the confidentiality of work, do not keep it in your desk drawer, the news of planning and then photos of a celebration held inside your company to honor an employee who has finished his service after 30 years can be a great material for a platform like Instagram.
Add to this your plans and future offers, discuss the plans of offers and discounts privately with your marketing officer, some of what you see as good as an employer is not so for your customers, when you disagree with the Marketing Officer remember that he is not a discount for you, listen and discuss impartially.
Commitment is a fundamental value for the success of any business, and the more committed you are in your dealings with the marketing officer, the better service you will get.this includes: your commitment as an employer to read the reports sent to you, send the required information from you, attend the necessary meetings to discuss the details of the work, share news with the marketing officer and pay your bills regularly.
A good product without marketing efforts is impossible to bring your dream earnings.